Marquis Wine Cellars

Video-to-social proposal

One video. Three approved social drafts.

Phase 1 proves the concept before the full build: validate that the workflow works, identify the key technologies, and price any subscriptions or API fees so ongoing operating costs are clear up front.

First engagement: MVP feasibility, not a blind implementation commitment.

View process Start with Phase 1

The ask, reflected back

Streamlined conversion of video into posts, on schedule and on brand.

Videos need to become usable posts faster.

LinkedIn needs the professional version.

Facebook and Instagram need the sales version.

Process

Video turns into a review packet before anything goes live.

  1. 1 Capture

    URL or upload.

  2. 2 Transcribe

    Captions or fallback.

  3. 3 Classify

    Type and angle.

  4. 4 Draft

    Three channels.

  5. 5 Human approval

    Facts and voice.

  6. 6 Schedule

    Later platform.

Development timeline

Build confidence before connecting accounts.

  1. Week 1 Gather content

    Videos, approved posts, Later workflow.

  2. Week 2 Validate technology

    Captions, transcription, storage, draft outputs.

  3. Week 3 Test draft packets

    5-10 videos, three channels, reviewer feedback.

  4. Week 4 Price the operating model

    Software costs, maintenance path, Phase 2 scope.

  5. Phase 2 Implement and train

    Automation, SOPs, Later handoff, team training.

Phase 1

MVP feasibility: prove the workflow and the technology stack.

Phase 1 validates whether the workflow is technically practical, what tools need to be connected, what the output quality looks like, and what ongoing software costs would be required to maintain it indefinitely.

  1. 01

    Gather examples

    Existing videos, posts, reels, captions, and LinkedIn references.

  2. 02

    Validate the technology chain

    Video source, caption pull, transcription fallback, draft generation, and review packet.

  3. 03

    Define voice and classification

    Professional LinkedIn voice; sales-oriented Facebook/Instagram voice; repeatable video types.

  4. 04

    Estimate ongoing software cost

    Identify subscriptions, APIs, storage, transcription, scheduling, and maintenance needs.

  5. 05

    Test sample packets

    Run 5-10 videos through transcript cleanup and three-channel drafting.

Phase 2

Complete implementation after the MVP is proven.

Phase 2 turns the approved rules into a weekly operating system with review gates, Later-ready handoff, and optional social connections.

  1. 01

    Automate draft creation

    Transcript retrieval, fallback transcription, classification, and draft generation.

  2. 02

    Prepare Later handoff

    Approved captions, source links, platform notes, assets, and calendar suggestions.

  3. 03

    Documentation

    Reviewer checklist, workflow map, edge cases, and weekly operating procedure.

  4. 04

    Training

    Team walkthrough, reviewer handoff, exception handling, and launch support.

Initial pricing frame

Two phases, with software costs validated before buildout.

Phase 1 $6k

MVP feasibility

Prove the workflow in concept, identify the technology stack, test sample outputs, and surface expected subscription or API fees before buildout.

Phase 2 $12k

Complete implementation

Build the approved automation, review workflow, Later handoff, documentation, training, and launch support.

Pilot roadmap

Start with drafts. Earn the right to connect posting.

  1. First Video-to-social draft engine

    Transcript-backed drafts for LinkedIn, Facebook, and Instagram.

  2. Second Voice and classification library

    Reusable rules that keep the system sounding like Marquis.

  3. Then Later-ready packet

    Post copy, assets, source links, notes, and schedule recommendations.

  4. Later Deeper scheduling automation

    Only after permissions, approvals, and audit logging are clear.

Approval gates

Keep publishing decisions human.

Transcript visible
Facts checked
Voice approved
Scheduled by human

Next meeting

Confirm the inputs and review path.

  1. Pick the first 5-10 videos.
  2. Review the current Later workflow.
  3. Confirm LinkedIn vs Facebook/Instagram voice.
  4. Set review gates and claims boundaries.
  5. Agree on the Phase 1 test output.